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From Jet Skiing to Luxury Events in New York

Podcast with Thomas Serrano
Founder of Exclamation Group Agency
Clémence Férault
9/12/2025

In this new episode, meet Thomas Serrano, founder of Exclamation Group, an agency specialized in luxury events based in New York.

Thomas fell into the event business as a teenager. He was then 16 years old and joined the organizing team of a jet ski race organized by the City of Cannes, where he grew up. It was his trigger! He will wisely keep the desire to create, too, an event of this magnitude one day...

He passionately retraces his journey from this experience to the creation of his own agency, 30 years later.

Through his testimony, you will discover how Thomas trained as an event project manager, from his academic career to his first job at Market Place in Paris, then the first real event communication agency, bought by GL Event.

You will discover the innumerable and memorable events that Thomas has in his suitcases, carried out in France and internationally:

Internal corporate events for the largest French groups such as Citroën, Caisse d'Epargne or Auchan, major events at the Stade de France, a product launch for Microsoft at La Grande Arche, sound and light shows for La Fête des Lumières in Lyon, performances for La Fête des Lumières in Lyon, services for Chanel, Cartier and other luxury brands such as Veuve Clicquot...

Thomas will also tell us how his dream of opening an event agency in New York came true!

Between audacity, determination and resilience, Thomas's story will transport you to the heart of an inspiring human and professional adventure.

Bonus: we give you little secrets to develop your creativity and the ingredients that make a difference.

Get your boarding pass ready and good listening!

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Learn more about Exclamation Group and follow Thomas:

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I am Clémence Férault, your host, co-founder of CRM for event venues BookingShake. And if you want to get to know me better, come and join me on:

Note that you can find all the episodes of EventShake on our website, instagram and Linkedin, subscribe to our newsletter hither and take the opportunity to discover our blog A thousand and one tip!

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