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Optimize your Sales Process: the 8 Mistakes that Hinder your Group & Event Sales

Céline Caillat di Paola & Delphine Porcher
SSP Group & Seminar Collection
Clémence Férault
30/1/2026

8 major obstacles are blocking the growth of your group & event turnover. And the reality is that 80% of places experience at least one... often without even realizing it 👀

From the receipt of requests to invoicing, including follow-up and follow-up, the entire sales process is impacted. An observation that we have seen (and reviewed) by accompanying hundreds of places on a daily basis.

It was time to talk about it. But above all, to give you concrete solutions, step by step, to find a smooth and efficient process.

This episode is dedicated to salespeople who want to be part of the 20% who are getting ahead đŸ”„

For this round table, we are bringing together:

✹ DELPHINE PORCHER, MICE expert & co-founder of Seminary Collection,

✹ CĂ©line Caillat di Paola, Sales Director of SSP Group plc,

✹ Margaux (Sales Manager) & Anne-Claire (Client Success Manager) at Booking Shake

On the program:

‱ The 8 major obstacles screened out,

‱ Concrete solutions at each stage of the customer journey,

‱ And a clear action plan to get back on a good footing in 2026.

A live designed for your reality on the ground. Good listening!

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PrĂȘt Ă  commencer ?

Votre cƓur de mĂ©tier est la gestion des groupes et des Ă©vĂ©nements, cela tombe bien... nous aussi !
Découvrez comment Booking Shake centralise tous vos besoins métier sur une plateforme.