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Startups & Digital

Startup Without Fundraising: Creating More with Less

Réda Benatya
Co-founder and CTO of Booking Shake
Clémence Férault
9/12/2025

Trader at the age of 25. Kicked out of his own company at 30.
Today, he co-runs Booking Shake with a strong and meaningful vision 😌

It's the turn of Réda, co-founder and CTO of Booking Shake, to tell you her story about Event Shake. 🎙️ And not just any story, that of an entrepreneur who refused to follow the obvious paths to trace his own.

At the age of 20, Réda joined Centrale Paris, a major engineering school, before turning to finance and becoming a trader, a classical career that was considered safe.

But driven by a thirst for freedom and entrepreneurship, he left everything behind and started in 2014.

A first start-up was born with a fundraiser in the wake... and a crash just as fast 😱. When everything stops after working 24/7 without vacations, without weekends... the shock is brutal.

But this is where he reinvents himself ✨ He crosses the path of Clémence Férault, host of this podcast and CEO of Booking Shake and what was only an idea gradually became their obsession: Booking Shake 😉

Réda brings its vision between tech, product and human...

➡️ How do you create a powerful tool without turning it into a gas factory?

➡️ How to reassure hoteliers used to “old school” software while providing a modern user experience?

➡️ How to combine performance, simplicity, and listening to the field?

... A vision does not end with technology, this time he wants to build a company aligned with his values:
🔥 Self-financed,
🔥 Full remote,
🔥 With a real demand for quality

And it even answers the famous question: “Do you only have 1 developer? It's not serious!” 🙃

A heartfelt, inspiring episode that talks about failures, choices, impact and resilience. A BIG lesson in entrepreneurship!

Good listening! 🎧

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