Managing the Commercial Development of a Group of 170 Rooms

Do you know the “meeting center” business 👀?

Attention I am not talking about a tower of dusty rooms, carpets and false ceilings, with ferns here and there, for the main decoration...

No, today I invite you to discover ✅ behind the scenes of one of the leading players in the Parisian marketplace:

💫 FORMERET — 3 exceptional locations in the heart of Paris 💫

3 sites, with an exceptional heritage 🗝️, which include no less than 170 rooms in the heart of Paris: Espace Clery, Espace La Rochefoucauld and Espace Vinci.

At Formeret, exterior buildings as well as interior spaces impose them. The group has been able to adapt to the new codes of “business” and “high-end” hospitality 😎.

At their head? A couple who in the 80s were struggling to find training spaces that met their expectations 🛎️. Convinced of the need, they embarked on the Formeret adventure with great success.

And the question that immediately burned my lips... 🎯 What commercial strategy to ensure the filling of so many spaces?

That's where the sparkling Celia Autrechy ✨ comes on stage and reveals to us his vision as well as his implementation.

And more specifically, we are going to talk about his favorite actions to develop the Group's activity 🔍.

After a career in sales for luxury ready-to-wear brands 👠, Célia is making a move towards events.

With experience in a very competitive field, her know-how sheds interesting light 💡 on her vision of commercial development in events that I am sure will inspire you.

Good listening 😉!