From Retail to Major Events: An Immersion Behind the Scenes of Spring

Take a look behind the scenes of the Printemps event department! Are you ready? 💫

For a little over a year, the Printemps, an iconic Parisian department store, has opened its doors... to events! ✨

And to guide us in their story, Clémence receives in this episode. Barbara MILIN, THE person in charge of this new Event service 🤩

👉 From the world of agencies to the advertiser to the event location today... His triple expertise allows him to imagine, produce and host the event department of this exceptional building.

Together, they reveal the creation of a new activity: from the birth of the project to the structuring of a team, including the coordination of large-scale events.

As the episode progresses, you will discover:

• The logistical and human challenges of opening a department store in the world of events 💥
• Ideas for leading an agile and close-knit team, able to adapt to demanding constraints 🤝
• The importance of staying on the lookout and understanding the specific needs of agencies and advertisers 🧐
• Anecdotes about behind the scenes of “Seventh Heaven”, a rooftop offering a panoramic view of all of Paris 😉
  

You will be surprised by the plurality of this house: from the confidential and historic lounge, to the ultra-modern top floor, from the privatization of a few square meters to the closure of all floors of the store for privatization. All formats are studied by the Barbara department.

So are you ready to dive into the first steps of Printemps in the event world? 👀 🌟

Good listening! 🎧