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[Happy Hours] BookingShake x Somm'it - Optimizing Your Drink Offer in 6 Steps

Podcast with Gregory Castelli
Founder of Somm'It
Clémence Férault
9/12/2025

Happy Hour is a special episode, in which we share all our knowledge and advice with you, to make your drinks a new ally in your performance.

Happy Hour is hosted by

  • Gregory Castelli, the founder of Somm'It, an all-in-one solution for managing your drinks,
  • and Clémence Férault our co-founder, your event expert.

In this episode we will give you 6 key steps to make your drinks (wines, cocktails, beers, alcohol-free,...) a performance driver:

  1. Define your drink offer
  2. Highlight this offer
  3. Choosing your suppliers
  4. Have a living offer
  5. Set your selling price well
  6. Support your customers and sell better

By following our advice, you will certainly spend less when buying, selling better, retaining your customers but also reaching new targets!

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