From CSR to Events: Candice Boucharlat's Journey and Vision

Is there only one step from CSR to sales?

Candice did it. And she didn't just put one foot in... she dove headfirst!

Today, Lucie Bigot-Deguigne, our brand & content manager, is launching a new format on Event Shake 💥

And who better to start this format than Candice Boucharlat, Sales & Event Manager at Les Aubergistes Lyonnais. Candice is a bit like the embodiment of the new generation of salespeople → daring, ultra-human and above all... passionate 🤩

In this episode, she shares her not-so-linear journey. She is first given a mission: that of making this mythical group a company with a mission! ✨

Two years later: she (alone) heads the groups & events sales department and explains how:

• It has evolved from CSR to the management of the commercial center,
• Dealing with a rapid start of work,
• Set up optimized processes & tools that change everything,
• She understood the importance of the collective, of exchanges between places & professionals,
• As a young profile, manage to get through that little moment of doubt that we all knew...”Do I have the guns for this job?”

And if you work in groups & events sales, you will inevitably recognize yourself!

✨ This new format will regularly highlight profiles that are making a difference in our sector. Because we need inspiration... but also transmission.

Good listening! 🎧