The Challenges and Opportunities of the MICE Market

Do you know the job of event broker ?

Attention, I am not talking about a simple intermediary, but about a key player in the world of events! 🚀

Today, I invite you to dive behind the scenes ofIDEAL Meetings & Events, present on the market for 20 years, which allows service providers and advertisers to meet.

And for that, who better than Yanisse Belarbi, Deputy Director General of IME, to enlighten us? ✨

After starting her career in finance, Yanisse made the big leap into events, climbing the ranks within the company until she mastered all the backstages.

In this episode, discover the challenges and opportunities of the MICE market (and more specifically small meetings) through these exciting issues:

🎯 The essential differences between an event broker, an agency and a business provider.

🌐 How can we find the balance between the digitalization of our business and the human aspect?

🌱 CSR challenges and how IME responds to them.

🤝 Why is the centralization of purchases for businesses a key issue?

💡 Valuable advice for event providers (including venues) wishing to stand out in a constantly changing market.

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Thanks to this episode, you can calmly understand your collaboration with your business suppliers.

Good listening! 😊