How to Optimize Your Event Venue Website in 3 Steps

As an event professional, your website should be a conversion tool effective. Or because it gives you the possibility to register reservations directly. Or because it allows people interested in your place to discover it and be won over.

Isn't that the case yet? So, comprehensive and effective action could reverse the trend: optimize your website for events. And here are the 3 steps to get there.

1. A pleasant user experience

To make your visitors want to stay and discover your website, you must offer them a engaging experience. To do this, it is necessary to take into account both braces used by your future customers to consult your website, but also the technical and graphic aspects.

→ A pleasant design

You offer dreams, comfort and conviviality by offering event services. Your website should reflect that at all times! The use of a unique, memorable, legible and coherent visual identity is therefore essential. Your graphic charter is deployed on all your supports, but it is indeed on your website that it makes sense. Use it to transmit your values and your universe.

All the details matter: link colors, menus, buttons, etc. Of course, high resolution photos are expected from your visitors. Indeed, this is one of the main expectations of prospects who are looking for a place: to discover what yours looks like and if it is adapted to their needs.

→ A bug-free and accessible website for easy navigation

Optimizing your website for events necessarily involves a technical phase. There's no getting away from it! If it takes more than three seconds to show your home page, know that most of your visitors will have turned back and are then likely to visit a competitor's website.

To make your platform 100% accessible to all and pleasant to use, make sure in particular:

• when filling alt tags of your images, also called “alternative text” (for visually impaired audiences for example),
• to compress the images to make them lighter (but be careful with the resolution anyway!) ,
• to regularly check all hypertext links, buttons, contact information,
• unto Save your website very regularly.

→ Responsiveness: essential to optimize your website

Think back to the last time you wanted to book a restaurant, look at the opening hours of a hairdresser, or look for vacation accommodations. What did you go through? We bet you answered “Through my phone”! In fact, 92.6% of users access the Internet via their smartphone (study Digital Report 2021, by Hootsuite and We Are Social).

Your visitors will do their research to organize their events directly on their phone. Or else, they will discover you via social networks... Always via their smartphone! In short, optimizing your website for events is also offer a “responsive” space, i.e. adapted to all devices (computer, phone, tablet).

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“For small budgets or people looking for simplicity, know that very powerful tools now help you very easily create your website and optimize it. For example Wix.com or Squarespace.com or even Webflow.com.”

2. Don't neglect your content!

One elegant, functional, beautiful website : you check almost all the boxes. Now is the time to focus on your content. That includes your titles, your metadata* for search engines, your texts, your media, etc. They are major elements for attract your prospects on your website and inform them in a relevant manner.

[*Metadata: Metadata is an element in the coding of your website. This metadata complements what is called “real data” by offering additional details about the content or how that content should be treated. Metadata thus allows Internet browser algorithms, primarily Google, to analyze the content of your site to determine if it is relevant and useful for your visitors, according to their searches.]

→ Do you need a blog to optimize your website for events?

One Blog is an effective (even indispensable) tool for improve natural referencing (SEO) of your website, i.e. its ranking in search engine results. Let's take an example:

Do you rent exceptional rooms for receptions in the Lyon region? With a good SEO, make your website rank among the first when an Internet user types “reception room Lyon” on Google.

In events, SEO is therefore the main objective of a blog, even if it also allowsprovide information to your prospects, to show you as an expert in animation, conviviality and events. Having one or not will actually depend on your marketing strategy : what channels do you rely on to get visibility?

→ Give your reader what they want to read

The writing of fixed pages of your website must meet several requirements:

• unique and optimized for SEO,
• legible, structured, airy,
• Vector ofclear and up to date information.

And above all, be complete! Because it will save you and your prospect time and energy. Do you have a commercial brochure? All of the information listed above should also be on your website.

In the first place, The spaces that you suggest:

• capacity according to the format (gala, theater, school, cocktail, etc.),
• characteristic points of each room,
• communication between different locations, etc.

Put A plan would be more telling than a long paragraph, and this is a point that we do not find enough among event professionals.

The equipment available and the services or services you offer should also be presented on your website. Do you have animation partners? Kitchens, a bar, a restaurant? Can your customer use the service provider of their choice (a caterer for example), or does he have to go through you? Don't overlook any detail!

Of course, complete your document with more general information, such as your coordinates Full hours, your opening hours, etc. Many prospects also appreciate knowing everything about the terms and conditions of payment and reservation : payment of deposit, deposit, deferral, cancellation...

And your secret ingredient? You and your teams ! Introduce yourself and all the talents you make available to your customers. None of your competitors will be able to turn into you.

→ Local SEO in all of this?

The local referencing allows you to stand out more easily in the results when the user types geolocated keywords. It is quite easy to set up: you just need to place such keywords regularly and wisely.

For example: Are you located near Saumur? Try to naturally include in your texts the expressions “near Chinon and Loudun”, “near Chinon and Loudun”, “near Tours and Angers”, “Château de Saumur”, “Cité du cheval et du Cadre Noir”, “Maine-et-Loire”, “Maine-et-Loire”, “Maine-et-Loire”, “Pays-de-la-Loire” and, of course, “Saumur”. In addition, we strongly invite you to create and update your Google My Business sheet.

3. Think “conversion” to optimize your event website

La conversion, this is the moment when the visitor to your website becomes your customer. And that is what we expect as a result! How is it possible to optimize your website for events, in order to convince your prospects? This is the last step to take, and it too consists of 3 phases.

→ A bit of copywriting

The Copywriting, it is the art of persuasive writing. It is a way of writing that allows you to:

• target your ideal customer,
• show him that you understand his needs,
• explain What solutions you can bring it to him,
• Prove all profits of this solution,
• allow him to join it, to buy it in a very simple, frictionless way.

Les emotions are at the heart of copywriting. This type of writing will have its place on your home page and those presenting your services. Complement them wisely by offering virtual visits places so that the prospect can Project yourself completely. In order to proceed with the act of purchase, you will have to make sure answer all your doubts: customer testimonials or guest book, FAQ, chatbot, etc.

PS: If you need help, ask us, we will be able to recommend trustworthy providers.

→ Make it easy for your future customer

Nothing is more frustrating than having found the event space of your dreams and not being able to book right away. At each stage that the prospect will follow to do business with you, you must Optimize everything to make it fast, smooth and easy.

Show him the way with call to action buttons and well-placed links. Suggest functional request forms. Information should be findable without even having to click! This means knowing your target audience and their needs particularly well in order to provide relevant information at the right time.

→ Get a quick response

To optimize your website for events, one element seems essential to us: the possibility to make a request quickly, or even find out the availability places andget a quote. Booking Shake offers you just such tools for your business.

Indeed, today, everyone is used to booking a restaurant, a medical appointment or a hairdresser online, with a flick of the finger on the screen of a smartphone! Ce need for timeliness has only been confirmed: our attention is limited, we must offer everything there, right away, on a platter. An online tool to book a room, make a request, it is a way to improve the experience of your customers, without questioning your relationship with them, quite the opposite!

Optimizing your website for events, it is possible. This includes the technical quality of your site, but also its content and its assets to convert your prospects. To support you in this task, Booking Shake answers right away with, in particular, our forms to make a request or simulate a quote or even request a deposit online.