Transform Your Sales Department: Methods, Posture, and Results

An upset stomach 😫 before announcing a price increase to a loyal customer... Do you know? Anne-Claire too and she gives you all her secrets to get there 💥

Today, we are thrilled to present our new customer service gem ✨ The crème de la crème of “success” for hoteliers and restaurateurs!

If you are wondering why we chose Anne-Claire for the position of Client Success Manager, you will have no doubts after listening to a new episode of Event Shake! 💥

Discover her career and how she went from a dream of becoming a trader to discovering revenue management and then to commercial structuring & strategy! 🎯

Here are 5 concrete lessons she shares that will resonate with your challenges:

1 ️ ※ How to structure a sales department?

It is first of all structuring internal communication. Common goals, better headquarters/site coordination, clear liaison with the field for less tension and more efficiency.

2 ️ ※ Your best lever? The human connection.

Create a link, call, be responsive & professional: your customers want a relationship, not a robot. And that starts with qualification, not with signing.

3 ️ 803 Separating customer relationships and profitability: a false good idea?

His commercial vision is nourished by his transition to revenue management: learning to read the market, aiming for sustainable profitability and not just immediate turnover.

4 ️ ※ What if we learned to say no and to maintain our commercial posture?

An explained “no” is better than a “yes” that cannot be honored. She shares her method for setting a framework without guilt and tells you how to manage a price increase.

5 ️ ※ How do you find new customers from your database?

Sometimes, commercial development means making better use of what we already have.

By listening to this episode, you will get to know Anne Claire and her vision:

• training, delegation, DISC...,
• photo shooting, communication strategy, the importance of projecting yourself,
• or why do small structures suit him better than large groups

A useful and inspiring episode!

And for all Booking Shake customers, you now have the chance to have Anne-Claire by your side to shake up your group & event service!

Good listening! 🎧