Training as a Commercial Performance Driver

Too often, we hear: “The forum... what?” The training!

Is it really a topic for you?

➡️ In 90% of cases, when we ask you if you give time/resources to training, the answer is no...

Unfortunately, this is a big mistake for your success.

Because you don't see the value of training, you don't make it.

As a result, your sales teams are stagnant.

So when Clémence had the opportunity to discuss it with an expert on the subject, she decided that they absolutely had to discuss it on Event Shake.

This expert is Adrien Guillaume and he has always been at the forefront:

👉 A former salesman for major groups such as Accor, Barrière or Kempinski, who became a hotel GM, he then founded his agency: Hospitali-T.

👉 At Hospitali-T, he and his team have supported a number of commercial teams in the hotel and catering industry **** (B Signature, Villa René Lalique, Arok hotel, Welcome Hotel, Welcome Hotel, Best Mont Blanc...)

👉 They came up with a simple, effective and above all actionable method, and we are going to talk about it!

What does he defend tooth and nail? There is no sustainable business performance without regular training.

And we agree with him 100%. So much so that in our opinion, the training budget should be part of your commercial action plan.

Why is it so important?

1 ️ ※ Curiosity is your best asset

A good salesperson is first and foremost someone who is really interested in his customers, his market, good practices...

Adrien shares his method for staying on the lookout while being effective (I know that your time is precious ⏳)

2 ️ — No feedback, no skills development.

You don't need a full-time coach, but a team culture where everyone learns every day. It is essential.

3 ️ 803 The real cost is not training... It's your inaction.

Every day without learning is a day that takes you a little further away from performance. No training = no increase in skills = a sales department that is getting dusty.

An episode worth sharing without moderation! Good listening 🎧