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Tips & Ideas

The Top 7 Sources for Receiving Live Requests

Podcast with Clémence Ferault
CEO and co-founder of Booking Shake
Clémence Férault
9/12/2025

🎉 New one-on-one episode with Clémence with a subject you often think about...

👏 How to 👏 receive 👏 more 👏 requests (if possible qualified)?

So today we are going to focus on your acquisition channels 🤓.

To ensure the sustainability of an event location, it is important to master the channels through which customers discover you. Here are the top 7 sources of event demand and tips for optimizing them:

  • The referencing of your website: Improve your natural and paid referencing to be discovered by customers via keywords or your geographical positioning. Also, use Google My Business to increase your visibility.
  • Your social networks: Choose social networks adapted to your customer target and tell your story to attract prospects.
  • Your network (customers, service providers, partners, collaborators): Maintain and develop your network to generate requests and retain customers.
  • Your competitors: Collaborate intelligently with your competitors to recommend each other when one of you is complete or cannot meet a specific request.
  • Trade shows/Wedding fairs: Attend trade shows to attract new customers and establish business contacts. Choose the most relevant trade shows for your business and your target audience.
  • Press relations and blogs: Define a strategy to attract media and blogs adapted to your target audience and take advantage of links to your website to improve your SEO.
  • Tourism Office, CDT and CRT: Collaborate with local organizations to develop your event location and participate in the dynamism of the area in which you are located.

Good listening:)

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