A Look Behind the Scenes of the Commercial Success of the Bertrand Group

📢 Discover our latest episode of Event Shake, the podcast dedicated to event salespeople!

This week, we had the pleasure of welcoming Stéphanie Bouan Goupil, sales director of the Bertrand Restauration group.

👉 Stéphanie tells us about her arrival within the group, the scope of the group's businesses, the department she heads and her daily missions: management, budget management, commercial strategy, commercial strategy, monitoring and commercial development.

👉 She explained to us how she structured her sales department by type of establishment rather than by geographic area, which allowed for better customer loyalty and internal communication.

👉 How does the Bertrand Group imagine its group and event offer, how does it manage the opening of a venue or a reopening, what are the bases for ensuring regular group and privatization activity? It is also on the program of this episode.

👉 We addressed THE question of the cohabitation of a sustained event activity with an individual activity. And of course the essential internal communication process between the sales department and the field.

Managing the sales department of one of the main players in the restaurant industry cannot be improvised and this episode is full of valuable tips shared with a smile by Stéphanie.

🎧 Enjoy listening!

PS:

To visit the group's event site here is the link:

https://evenement.groupe-bertrand.com/

And their commercial brochure to inspire you here:

Download the presentation brochure