From Individuals to Professionals: Activating the BtoB Potential of Your Place

🎯 How to develop the BtoB activity of a reception venue?

This is THE question that Justine PIERRON, expert in the BtoB activity of reception venues answers with clarity and method in this new episode 🎙️.

👉 If you are the owner or manager of an estate, a castle, if you mainly welcome individuals or if you ask yourself these questions:

• Is my location ready to host seminars?
• How do I clarify my offer without restricting myself?
• Where do you start when you don't know B2B?
• Is one site enough? Do you have to prospect?
• What do you do to create an offer that stands out?

... This episode is a real gem! ✨

With more than 10 years of experience in events, especially on the agency side, Justine has orchestrated events for 20 to 500 participants. She knows the expectations of corporate customers like the back of her hand and reveals to you, step by step, the keys to successfully developing your BtoB business 🎯

On the program:

✅ Why a defined positioning changes everything, and why it should be embodied by you!

✅ How to build an offer that is legible, differentiating and aligned with your location (and no, we can't “do everything”) 🎯

✅ Visibility: a clear site, quality visuals, a well-thought-out brochure... Discover all our keys to get there! 📑

✅ Marketing: it's not just “responding to requests.” It's building a real process, taking control, creating relationships 🤝

✅ And of course, the experience on site! Because the welcome, the details, the atmosphere and the availability make all the difference 💥

Get ready for a generous, concrete and effortless episode! 👀 With examples and tips that you will be able to apply right now 💫

Good listening!