Do you know the UGC Tip?

UGC (User Generated Content), no, it's not a movie channel. Well, not only that. It is also an acronym for User Generated Content or “content generated, created by the user.”

You can also find the name CGC, where “user” is replaced by “customer”.

1. What is UGC exactly?

It's all the content created by your former customers, spontaneously.

Examples: rating, recommendation, reviews, testimonials, etc.

Physical (guest book), but especially digital.

Moreover, UGC has its place on social networks and can then take the form of reposts, sharing your publications, mentions of your account, etc.

1. What is the UGC for? Why do you have to use them?

• get feedback and an opinion on the experience you provide and thus improve your services
• In turn, share positive UGCs (such as testimonies) to reassure your future prospects, because external recommendations are a real boost of engagement!
• it's free and already available content, ideal for social networks
• By sharing a UGC again, you show the customer who created it that their opinion matters to you. There is an even greater chance that he will talk to others about your business later on.

1. How do I get UGC and use them?

Don't miss UGCs with online reputation tracking tools like Mention

Allow your customers to leave “verified reviews.” This guarantee is a real plus for the reinsurance of your prospects.

On social networks, encourage engagement: challenge, call to action... It's time to unite your audience!

Conclusion: UGC is your ticket to increase your reputation on the web easily, reassure your prospects, retain your customers and communicate effortlessly!