[Future Of Event] Everything you need to know about the Event Needs of a Communication Agency
2nd episode of our new #Futureofevent series with Solenne Legros!
#Futureofevent, as a reminder, invites you to know your customers better: What are the challenges of your customers, their needs, the trends?
Today we welcome Amélie Bluma, Associate Customer Director at Agence Clair de Lune.
Unlike our first episode with Loic from Agence Unexpected, Clair de Lune is not a pure event agency. It has a completely different universe and meets other needs. But she is also your customer.
Let me give you a bit of context.
The Clair de Lune Agency has 5 skills available to their customers:
→ Positioning (Audit, monitoring, identity... of a company)
→ Influence (Journalists, Bloggers, Influencers...)
→ Digital (Having a website, social networks... = online presence)
→ Content (we say what to whom via what medium: brochure, blog article, video...)
→ And our favorite L'Évementel (bringing people together with a specific objective)
An agency is a 360 agency specialized in wine, gastronomy and tourism.
✅ So what is behind the scenes of a marketing-communication agency?
✅ Who are her end customers?
✅ What are they looking for?
✅ How does Clair de Lune find and collaborate with event spaces?
Amélie answers you in this episode available via the link in the comments.
Good listening!
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