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Tips & Ideas

4 Essential Tips to Maximize Your Success by Qualifying Your Requests

Podcast with Clémence Ferault
CEO and co-founder of Booking Shake
Clémence Férault
9/12/2025

In my Event Shake podcast, I'm sharing with you all the tips and advice to become the superhero in your event sales department. In this episode, I'll explain why customer qualification is a crucial step in event selling.

Customer qualification is the key step that allows you to understand the needs and expectations of your customers from the first exchange. It allows you to create a relationship of trust and save time by offering a tailor-made offer. By asking the customer about the other establishments contacted, you can also better understand your competition and highlight your strengths.

I am giving you four reasons why qualification is essential:

  • it allows you to make a sensation from the first impression,
  • to create a strong relationship with the customer,
  • to save time by offering a relevant offer
  • and to get to know your opponents better.

If you're a beginner or an experienced event salesperson, listen to Event Shake for all my tips and tricks for becoming a superhero in your event sales department.

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