Event Sales : The Ideal Job Description [TEMPLATE]

The event sales is an essential collaborator to go further in your objectives of developing your event activity. It is a pillar for the production, organization and success of your events. It has a real place in your daily processes.

And without it, it's difficult to develop a real commercial strategy !

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What will be the role of the event salesperson?

Do you want to expand your teams? To know if it is the right time to recruit an event salesperson, it is important to know better its skills and missions that he will achieve for your business and the development of your business.

As its name suggests, its objectives are real commercial aspect. It is sometimes a know-how that we lack in the event management or hotel and catering professions, which are often very operational. The event salesperson takes care of:

• the sale of your event space,
• the operational aspect of the event itself,
• of the long-term customer relationship,
• and sometimes even communication or accounting follow-up...

From initial prospecting, to the relationship with your customers, including the organization of the event with teams or service providers, the event salesperson is above all a a real vector of contact and commitment.

What are the strengths of your future event sales?

In order to create the perfect job description for your next recruit, we advise you to clearly identify your needs in terms of sales or commercial strategy. This will define later The type of profile that you are looking for.

The missions of an event salesperson

To carry out its missions successfully, the event salesperson will have to know your benefits, your ways of operating, your commitments and your projects like the back of your fingers. A real cog in your organization system, it will be necessary for it to also understand your logistical and reservation issues, etc.

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Its role can be limited to the simple vending : as soon as this is done, the file is entrusted to an event planner or to an event manager/project manager. But depending on your needs, the event salesperson will take on other roles, to be clearly specified in the job description:

• carry out the event project from start to finish or customer support,
• manage a marketing or communication strategy,
• take care of customer reception and management.

Regularly, event sales representatives produce reports, analyses and reports for provide ways to improve your commercial strategy, according to the event market and your own results.

To allow him to send you these results, he needs a complete and efficient tool like Booking Shake, which offers a statistical view analyzing both your turnover and the performance of your sources of demand or your most requested spaces.

What qualities are expected of an event salesperson?

It is a relational position that requires fluency in speaking and take initiatives. The event salesperson must therefore have real qualities of communication, empathy and emotional intelligence to succeed in making sales with qualified prospects or in negotiating.

We also recommend that you focus on the ability to take a step back, to question yourself: the event salesperson must be able to get along with the rest of your teams, be a source of proposals while integrating into your business.

It is a fair balance to be found. Honesty and Listen to him are essential qualities for this job. As with all other events positions, versatility, adaptability and organizational skills also remain imponderables.

A small bonus: a person who combines these qualities and who also masters the field reality of the job will be a real rare pearl. Because operational management must be mastered at the tip of your fingers for successful events. If this is not the case, remember that everything can be learned and offer your new recruit small immersions with the operational teams.

The ideal job description for your event salesperson

The job description is a recruitment, communication and management tool. It requires a good determination of the needs, missions and proposed framework. To guide you, we offer you a template, to be filled in according to your sector typology and the profile you are looking for.

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Job identification

Job title:

Type of contract:

Part-time/full-time:

Location of the position:

Proposed salary: (a range or a minimum is less frustrating than a “according to profile”)

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Employer presentation

Company name:

Mission of the company:

If necessary, name and mission of the service:

Hierarchical details:

→ Make the candidate want to discover your brand and your place.

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Job description

Why the company is looking for an event salesperson (context and objectives):

The essential qualities of the candidate:

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Main missions of the position (examples) :

• Analyze the existing situation and establish a commercial strategy
• Consolidating demand channels and developing new ones
• Optimize the confirmation rate and sales processes
• Establishing regular reports to refine our commercial strategy
• Build customer loyalty and follow up on a regular basis
• Have contracts, quotes, terms and conditions signed
• Ensure the follow-up of customer requests
• Manage the customer portfolio as a whole
• Ensure operational processes and internal communication
• Follow up on the correct payment for events
• Monitor the market regularly

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Cross-cutting missions of the position (examples) :

• Work in collaboration with the communication team to improve our online visibility and our conversion rate.
• Cooperate with other teams to understand the issues on the ground and work together to achieve common goals.

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Working conditions: teleworking, travel, etc.

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Job requirements: certification, B license, foreign language spoken, etc.

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Experiences and qualities required

• Degrees, professional training:
• Other similar experiences: type of profile desired (junior, expert, etc.)
• Knowledge and practices: tools to master, know-how to have, etc.
• Necessary qualities: soft skills, soft skills such as interpersonal skills, adaptability, etc.

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