6 Benefits of a Newsletter for Your Event Business

We firmly believe that you should not do things without understanding them and without adhering to them. You often hear about the newsletter, but in the end, what does it bring besides taking up your time? We decrypt everything for you:

1. Set up an appointment with your customers

Imagine having the opportunity to have a coffee face to face with your customers every week? That would be pretty wonderful for your occupancy rate no? Well, a small marketing tool allows you to do this in a certain way if you use it correctly: the newsletter!

Don't worry, you don't need to send out a newsletter every week. You can send a newsletter every 15 days or once a month.

The important thing is your consistency! Keeping up will be one of the keys to your success in setting up an appointment with your customers.

If they like your place, your customers will be happy to discover your news, your talents, to receive exclusive offers... Remember to reserve certain advantages for them, so your newsletter will become a very effective loyalty tool.

2. Improve your natural referencing

Did you know that the newsletter allows you to increase your traffic to your website? And so your natural referencing? Here is good news!

Indeed, in your newsletters you will be able to integrate links or clickable buttons that will lead to different strategic parts of your site. By clicking, customers will go to your site, so you will have more visits and as it is a virtuous circle, better natural referencing.

But it's not over! Have you ever imagined using your newsletters as a blog post? And yes kill two birds with one stone! You have taken time to write a great newsletter, publish them on your website like a blog and, once again, significantly improve your natural referencing. Not to mention the dynamic, qualitative and professional image that you will give to your customers. In short, it sucks!‍

3. Simple registration and free use

Other advantages of the newsletter: the ease of registration and the free use of the newsletter for your customers.

Subscribing to a newsletter is done in one click because most of the time they just need to enter an email address. You can even ask all your potential customers for permission to register them like that, they don't even have to lift a finger!

Then, a newsletter is free to use, that is to say, the person who will receive it is free to consult it whenever they want, and to unsubscribe! It's much less intrusive than canvassing by phone for example...

4. Create a link between your location and the reader.

A good newsletter involves your reader emotionally.

You are going to take time from your customer so you must ask yourself: what am I bringing them with this newsletter? For example:

• Discover new addresses, new artisans or products?
• Help him imagine these next events?
• Get to know yourself and your team better?

There is no wrong answer, anything is possible as long as it is interesting. And if you provide value through your newsletter, your customer will be emotionally attached to you, they appreciate you.

You can also add a more commercial aspect if you want to with promotions, invitations, discounts etc... Here you make your customer want to stay on the lookout for your newsletters because he is used to your “good deals”: he is committed.

Finally, by adding a “first name” field, for example, in the subscription to your newsletter, this will allow you to personalize the text, and perhaps a way to increase the emotional involvement of your target audience.‍

5. Expand your customer database

For your first newsletter, you will certainly rely on your customer file.

Moreover in This article, we explain to you how to build your customer database. And in This article how to use this customer database to make it a key tool in your strategies.

For the future, do not hesitate to set up various entry doors to increase the number of subscribers to your newsletter:

• a contact form on your website,
• a registration link in your Instagram bio,
• a registration link in your email signature,
• ...

This enriches your newsletter mailing list, enriches your customer and prospect database and therefore you get contacts from potential customers.

The newsletter will provide your leads with relevant information that will seduce them, reassure them and interest them! The newsletter builds loyalty but also allows them to convert prospects into customers.‍

6. Precise analysis of your impact

The newsletter is one of the most interesting marketing tools in terms of statistics!

Who are the people who have opened your newsletter, how many times, what links people have clicked on, what are the most popular links in your newsletter,...

With some tools you can even go further and see the number of visits to your site since the newsletter, the time spent on your site, the number of pages browsed,...

This data is much more difficult to obtain with social networks for example.

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Lookout

It is always important to do some tests before sending your newsletters. Indeed, the visual rendering of an email may vary depending on certain mailboxes (Outlook, Gmail...). Be careful if you do not want your reader to end up with images that are not displayed, texts that change layout...

This small typo could indeed cause you harm because readers are very demanding. If a newsletter is poorly displayed, is too long or its content is not very interesting, he will not hesitate for a single second to unsubscribe...

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Emailing

An email is not a newsletter!

An emailing is not a regular appointment but a single message with an important announcement or a strong commercial message (promotion of your establishment, your products or your services).

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Now you know why you should set up a newsletter, or resume it or better take care of it and above all do not forget that the quality of your newsletter (the content) must be your sole focus even before the design (the form), this is what distinguishes it from “spam”, otherwise, you risk being classified as such and no one will read you...